Consistent design builds immediate recognition and trust by unifying every piece of communication under the same visual identity. When your brand elements—colors, fonts, and logos—work together seamlessly, they reinforce who you are and make your marketing feel polished, credible, and unmistakably yours.
Logos
Please use the official UF College of Public Health and Health Professions logo unless you have an approved secondary logo for your department, division, center, or unit. Do not alter this logo in any way, such as distorting the dimensions, cropping, or adding/deleting text.
The full PHHP logo packet may be downloaded by clicking the link below. This packet includes various file formats, color variations, and one color/full color options for use. To ensure proper coloring:
- CMYK files are recommended for printing
- RGB files are recommended for digital use
Please contact the PHHP marcom team for any questions regarding logo usage.
Colors
Primary colors
At our core, we are orange and blue. As part of our brand’s visual language, we express that in all its forms by expanding the flexibility of these two colors.
With that in mind, this palette unifies the colors of the brand, reflecting our institution’s philosophy and mission.
Secondary colors
Orange and blue should drive most marketing, campus, and alumni materials, but sometimes other colors are needed.
Secondary palette colors are best suited for internal communications, but they may also be used in long-form communications where more colors are needed for variety, infographics, and icons. Large fields of these colors should be avoided. Be sure that our primary orange and blue are always the most prominent colors.
Under no circumstances should any of these colors become the predominant color for a school, center, institute, or department.
Neutral colors
Neutral tones can add depth, warmth, sophistication, and richness to our communications. Note, however, that white should be used more frequently and prominently than these neutrals.
Note: White is an indispensable color. Rather than viewing it as a blank area, see it as a break. Please don’t rush to fill it: it can focus attention on what is there rather than drawing attention to what isn’t. Always balance color, typography, and graphic elements with open space.
Note: We only use black for long passages of body copy. Never use it in any other way.
For additional information on the University of Florida Colors, please visit the UF Brand Center.
Fonts
Core fonts
Our communications use different typefaces that work together to bring our story to life. Together, these typefaces create a clear hierarchy and keep our content legible and engaging. Each has strengths, so use the following section to guide your typographic choices.
IBM Plex Sans is the primary workhorse for our communications. It is a clean, friendly typeface that can be used for virtually any typographic application. IBM Plex Sans pairs well with our more expressive accent typeface.
Source Serif is our serif typeface. We use it for pieces that require a more classic, academic feeling. It works well for longs runs of text, callouts, and other supporting copy.
Anybody is our display typeface. It performs well in headlines and pairs well with IBM Plex Sans and Source Serif. It is appropriate for brief callouts, factoids, and numbers. It is also suitable for adding emphasis.
For more information on how these fonts are used, as well as alternative options, please visit the UF Brand Center’s Typography section.
Download fonts
All University of Florida core brand fonts are open source and can be downloaded from Google Fonts.